Masters of Arts in Communications
West Texas A&M University - Canyon, TX - December 2024
Bachelor of Science in Broadcast Journalism
West Texas A&M University – Canyon, TX – December 2021
• Adaptation • Process Expertise Orientation • Digital Technology Proficiency • Intercultural Fluency • Listener
• Oral & Written Communication Presentation Sound • Research Competence • Skilled Root-Cause Obstacle Solver
• Interpersonal Expert • Strong Teamwork & Collaboration Aware • Innovation • Leadership Capability
West Texas A&M University – The Prairie News – Canyon, TX Sept. 2021 - Present
• Partnering with potential leads and gearing campaigns to increase traffic, inhouse and online.
• Managing a weekly lead piece to increase revenue for the organization
• Analyzing website click-to-purchase conversion rates and the effectiveness of promotions for increased income for clients.
Ellen’s – Dallas, TX September 2015 - November 2020
Food Safety Manager/Associate Manager
• Managed food safety operations, assisted daily restaurant operations, assisted with menu planning, maintained sanitation standards, assisted staff in front-of-house and back-of-house during peak meal periods, communicated with guests in a friendly, calm, and fair attitude while also seeking and listening to guest feedback and expectations. Also took initiative in addressing unhappy guest grievances in the restaurant, in-house and carryout.
• Conveyed maintenance and repair of equipment along with services required for upkeep within the restaurant.
• Efficiently oversaw the education and coaching of the performance of new and poorly performing front of house staff members.
• Benchmarked and continually improved employee satisfaction and maximized the financial performances in all areas of responsibility by providing positive feedback, coaching regularly, and adding employee accountability.
• Developed a daily, weekly, and monthly timetable of responsibilities to over exceed health code standards.
Panhandle Express – Hereford, TX October 2010 - November 2014
Assistant Logistics Coordinator
• Responded to substantial traffic communication for driver freight from in house and outside marketing companies.
• Coordinated and entered in daily freight and informed changes to supervisor(s).
• Substituted for logistics coordinator when needed while also accomplishing daily tasks.
• Collaborated with supervisor to revamp the logistics department to streamline an efficient and effective department.
The Canyon News - Canyon, TX March 1999 - November 2010
• Connected with advertising sales team along with advertisers to develop effective print advertisements.
• Oversaw entire production of print and online newspaper and various seasonal special sections.
• Corresponded with printers and various other duties related to the newspaper industry.
• Converted the massive hands-on manual production of the newspaper to a digital process.
Choice Media - Amarillo, TX March 2005 - November 2006
Assistant Creative Director
• Designed outdoor advertising for billboard and bus benches.
• Acted as support staff in the field for the display of vinyl signs on billboards.
Choice Directories - Amarillo, TX March 2003 - November 2006
• Designed advertisements for telephone directories in Canyon, Dimmitt, and Hereford, Tx.
• Formatted telephone directory layout to follow high set standards.
West Texas A&M University – The Eternal Flame – Canyon, TX Jan 2004 - May 2004
• Connected and led a team size of 30 students to manage the year project (campus yearbook, print).
• Corresponded with outside (offset) printers to complete the campus yearbook.
• 1st place Advertising Design - Panhandle Press Association June 2010
• 3rd place Website Design - Panhandle Press Association June 2010
• West Texas A&M University Marching Band • KWTS 91.1 • Eternal Flame - WTAMU Campus Yearbook
• National Electronic Media Association • African Student Organization • Black Student Union
• The Prairie - WTAMU Campus Newspaper • Student Alumni Network • 21st Century Buffs
• Presidents Earn and Learn Scholarship – January 2022
• Journalism Advisory Committee Scholarship – August 2021