EDUCATION

Masters of Arts in Communications

West Texas A&M University - Canyon, TX - December 2024

Bachelor of Science in Broadcast Journalism

West Texas A&M University – Canyon, TX – December 2021

   ABILITIES

• Adaptation • Process Expertise Orientation • Digital Technology Proficiency • Intercultural Fluency • Listener 

• Oral & Written Communication Presentation Sound • Research Competence • Skilled Root-Cause Obstacle Solver

• Interpersonal Expert • Strong Teamwork & Collaboration Aware • Innovation • Leadership Capability

   WORK EXPERIENCE

West Texas A&M University – The Prairie News – Canyon, TX       Sept. 2021 - Present

Advertising Manager

Responsibilities

• Partnering with potential leads and gearing campaigns to increase traffic, inhouse and online.

• Managing a weekly lead piece to increase revenue for the organization

• Analyzing website click-to-purchase conversion rates and the effectiveness of promotions for increased income for clients.

 

Ellen’s – Dallas, TX                                                  September 2015 - November 2020

Food Safety Manager/Associate Manager

Responsibilities

• Managed food safety operations, assisted daily restaurant operations, assisted with menu planning, maintained sanitation standards, assisted staff in front-of-house and back-of-house during peak meal periods, communicated with guests in a friendly, calm, and fair attitude while also seeking and listening to guest feedback and expectations. Also took initiative in addressing unhappy guest grievances in the restaurant, in-house and carryout.

• Conveyed maintenance and repair of equipment along with services required for upkeep within the restaurant.

• Efficiently oversaw the education and coaching of the performance of new and poorly performing front of house staff members.

 

Accomplishments

• Benchmarked and continually improved employee satisfaction and maximized the financial performances in all areas of responsibility by providing positive feedback, coaching regularly, and adding employee accountability.

• Developed a daily, weekly, and monthly timetable of responsibilities to over exceed health code standards.

 
Panhandle Express – Hereford, TX                              October 2010 - November 2014

Assistant Logistics Coordinator

Responsibilities

• Responded to substantial traffic communication for driver freight from in house and outside marketing companies.

• Coordinated and entered in daily freight and informed changes to supervisor(s).

• Substituted for logistics coordinator when needed while also accomplishing daily tasks.

 

Accomplishments

• Collaborated with supervisor to revamp the logistics department to streamline an efficient and effective department.

The Canyon News - Canyon, TX                                      March 1999 - November 2010

Production Manager

Responsibilities

• Connected with advertising sales team along with advertisers to develop effective print advertisements.

• Oversaw entire production of print and online newspaper and various seasonal special sections.

• Corresponded with printers and various other duties related to the newspaper industry.

 

Accomplishments

• Converted the massive hands-on manual production of the newspaper to a digital process.

 

Choice Media - Amarillo, TX                                           March 2005 - November 2006

Assistant Creative Director

Responsibilities

• Designed outdoor advertising for billboard and bus benches.

• Acted as support staff in the field for the display of vinyl signs on billboards.

Choice Directories - Amarillo, TX                                    March 2003 - November 2006

Creative Director

Responsibilities

• Designed advertisements for telephone directories in Canyon, Dimmitt, and Hereford, Tx.

• Formatted telephone directory layout to follow high set standards.

West Texas A&M University – The Eternal Flame – Canyon, TX    Jan 2004 - May 2004

Graphic Designer

Responsibilities

• Connected and led a team size of 30 students to manage the year project (campus yearbook, print).

• Corresponded with outside (offset) printers to complete the campus yearbook.

               

AWARDS

• 1st place Advertising Design - Panhandle Press Association June 2010

• 3rd place Website Design - Panhandle Press Association June 2010

ORGANIZATIONS

• West Texas A&M University Marching Band                       • KWTS 91.1                                               • Eternal Flame - WTAMU  Campus Yearbook

• National Electronic Media Association                                • African Student Organization      • Black Student Union                 

 The Prairie - WTAMU Campus Newspaper                          • Student Alumni Network               • 21st Century Buffs

SCHOLARSHIPS

• Presidents Earn and Learn Scholarship – January 2022

• Journalism Advisory Committee Scholarship – August 2021

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